Harry Beckwith

Best-selling author: Selling the Invisible,
The Invisible Touch; What Clients Love

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Harry Beckwith works with 23 Fortune 500 companies and is the branding consultant to the world's premier brand consultancy. He has appeared on CNN and given keynote addresses to Microsoft, Disney, ABC and scores of additional organizations. The consistent response is nothing short of thunderous.

Mr. Beckwith has authored the critically acclaimed international business bestseller, Selling the Invisible. Praised by executives worldwide and with over 240,000 copies in print, Invisible appears in thirteen translations and has appeared on the Business Week bestseller list for three consecutive years. His newest book, The Invisible Touch, was published in March 2000, and the final book to the Invisible trilogy will appear in 2003. It is predicted to be the “Killer App” of the three.

He also advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. His firm's work has been featured in Newsweek, Wall Street Journal, Business Week, Inc., Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.

Mr. Beckwith graduated Phi Beta Kappa from Stanford University in 1972, won the national collegiate journalism award as a freshman, and was named Oregon Law Review Editor-in-Chief, that school's highest honor. He then served a federal judicial clerkship before becoming a medical malpractice and personal injury trial attorney in Portland, Oregon, and later, legal counsel to the city of Portland, Oregon.

Hired in 1982 by Minneapolis' international award-winning ad agency Carmichael-Lynch, Mr. Beckwith earned front-page news in City Business and the title Creative Supervisor in 1985—the swiftest promotion ever in the agency, which Advertising Age twice has named as America's premier creative agency.

Harry and his children Harry, Will, Cole and Cooper live in Minneapolis and San Diego where Harry doubles as a part-time novelist, distance runner, Master's bridge player, and much in-demand bedtime storyteller.

Comments from recent keynote clients include:

"We expected something extraordinary. It was even better."
Stan Barkey, Director, State Farm Insurance

"I must say and must tell you that of all the speeches I have heard in my life--and as you might guess, it’s many--this was the greatest. I don’t just mean speeches on business. I mean speeches--even Pierre Trudeau's."
~David Graves of Franklin Templeton
(Sir John Templeton is the Peter Lynch/Alan Greenspan of Canadian economics and investing)

"I've seen hundreds of presentations and speeches on business, but never one like this. It was amazing. You told them things about their business even they didn’t know…I'll pass your name on to all the product managers at P and G. All of them should hear this message."
~CEO, ret., of Procter & Gamble

Harry Beckwith's programs include:

Travels From: Minneapolis or San Diego

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