Why Brian Walter, CPAE

Brian WalterBecause no one ever complained about a meeting being too interesting

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If you have an important message to tell at your next meeting, Brian Walter will help you tell it better. Or, if you prefer, he will tell it for you. Brian knows messaging. He’s a communications consultant, speaker, infotainment expert and video producer. For over 25 years, in 3 careers, 9 jobs, and 5 companies, he has specialized in transforming boring into compelling.

He's a unique blend of internal and external communications expertise

Brian has bridged the worlds of Marketing and HR. He has insight into your communication needs because he’s been there. Whether it’s explaining your new brand to all employees, crafting a perfect pitch or elevator speech, or producing high impact videos to engage an internal audience He’s worked as an advertising director, award-winning television and radio commercial producer, professional services firm marketing director, freelance video producer, copywriter, speaker, internal communications director, management trainer, commissioned salesperson, and adjunct college professor.

Low risk, high reward

When the communication "stakes" are high, companies bring in Brian. He’s repeatedly delivered for this-had-better-be-great clients such as PepsiCo, Microsoft, Starbucks, Pitney Bowes, Verizon and Payless. He's been called upon to explain new brands, to make CEOs look cool, to reposition bad news, and bring the house to its feet with good news. He's led teambuilding exercises with hundreds of participants and turned what would have been yawn-inducing subjects into meeting rock stars.

Brian Factoids

CUSTOM GAME SHOWS, SKITS AND SONGS: TAP INTO THE POWER OF NON-TRIVIAL TRIVIA

Games deliver the goods (engagement)?

What your meeting audiences want is surprise, real interaction, physicality, fun and genuinely useful information. The most powerful way to deliver this type of engagement is with organized audience competition …a game show.

Everybody wins

In companies, knowledge isn't power until it's shared. Brian Walter's custom game shows feature non-trivial trivia about your business. He crafts questions and answers that entertainingly serve as internal myth-busters. (What do employees believe to be true that frustrates management because it just isn't?)

Hokey? Not Brian's games

Playing games in meetings is never hokey IF the content is relevant. Quizzing employees on company-specific trivia they should know, but may not, creates instant engagement.

Clients call on Brian to craft entirely original game formats, or to parody game shows everyone knows. Either way, the shows are filled with flashy visuals, exciting effects and snappy banter, all directed at identifying and reinforcing vital messaging.

Clients and games include:

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